TIME TO CHOOSE OR REVISIT YOUR BRAND NAME?

TIME TO CHOOSE OR REVISIT YOUR BRAND NAME?

“What's in a name? A rose 🌹 by any other name will smell as sweet” - William Shakespeare
 
However, if you decide to call a rose fragrance 'bullsh*t', it wouldn’t be as desired as a rose fragrance.
 
A key element of Brand is the Brand name, which helps the customers to identify and differentiate one product from another.
 
Your parents expended lots of time and thinking before choosing your name – a lifetime identity for the many, the same should go for your brand.

CAN YOUR BUSINESS BRAND LOGO PASS THESE REVIEW TESTS?

CAN YOUR BUSINESS BRAND LOGO PASS THESE REVIEW TESTS?

The following time tested litmus tests will assist you to have a direction. I recommend you do this without bias or sentiments to your existing concept. After this test, don’t be afraid to tinker with what you already have. An example is APPLE INC. and what they have done with their logo over the years.